The proliferation of social media, and digital communication more broadly, has given marketers access to a whole new range of options for reaching their target audiences.

One of the most effective strategies is retargeting – through retargeting, you can use user behaviors to ensure your ads are displayed to them when they’re most receptive, or to the audience members who’ve already expressed the most significant interest in your products.

And as tech platforms continue to expand, so too do your targeting options – in the infographic below, the team from Mindstream Media provide an overview of some of the top retargeting processes, and how you can use each to maximize campaign performance. 

5 Ways to Target Digital Display Campaigns Based on Consumer Intent [Infographic] | Social Media Today

A version of this post was first published on the Digital Information World blog.

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