Facebook Messenger for Offline Marketing [Infographic]

The rise of chatbots in the customer service and marketing world is a big trend to watch in 2018. Recently, we've seen many forms...

How Businesses Use Mobile Marketing To Their Advantage [Infographic]

Did you know that adult internet users spend 59% of their time on mobile and 41% on desktop, but spend only 15% of their...

Study: 92% of marketers plan to ramp up Instagram influencer efforts

Brief: Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released today by influencer marketing...

For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on...

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands...

4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

We’re all aware of the value Instagram stories posses over their counterpart Snapchat, however, the feature has been somewhat over-utilized by brands and...

What Every Content Marketer Should Know About Artificial Intelligence

Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much...

5 must-have considerations when working with influencers, according to P&G’s legal counsel

While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble's Associate General Counsel Thomas...

Instagram Is the Most Active Influencer Channel…and Snapchat Doesn’t Even Come Close

While blog posts were once a prime domain for influencer marketing efforts, brands are increasingly targeting specific platforms—and Instagram has emerged as the...

4 Design Thinking Tools Which Any Company Can Use To Innovate [Podcast]

On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney....

Small Business Website Dos & Don’ts: 20 Tips for Success [Infographic]

Are you looking for ways to improve your business website? Perhaps you’re in the process of creating a new site and need help...