How to Use Social Listening to Fuel Your Content Strategy

We're all looking for ways to improve our writing. For us content marketers, this means creating content that speaks to our target buyers,...

How to Add Multiple Locations to Your Facebook Page

For businesses with multiple locations, managing social media can be both difficult and time-consuming. Luckily, Facebook makes it easy for you to manage...

12 Tips to Optimize Your Blog Posts for SEO Success

Panda, penguin, hummingbird. These all sound like cute, harmless critters, right? But if you know anything about SEO, you’ll also know that they’re just...

Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media

I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a...

LinkedIn Adds new ‘Kudos’ Feature to Acknowledge the Contributions of Connections

Is this the ‘Facebook-ification’ of LinkedIn? Is this really what LinkedIn users want? These are the questions that come to mind as I look...

Facebook Data Use: Myths and Misconceptions

One of the more interesting aspects of the ongoing investigation into Facebook data misuse has been the various revelations as to how, exactly,...

21 Data-Backed Tips for Writing Viral Blog Posts [Infographic]

How awesome would it be to wave your magic content marketing wand and make each of your blog posts go viral? Yeah, that's never...

Facebook Implements New Data Controls – But is it Too Late to Stop Misuse?

Right now, we’re on the brink of what may be the biggest shift in social media marketing in the practise’s short history, with...

LinkedIn Adds Carousel Ads for Sponsored Content

LinkedIn continues to improve its ad offerings, this time with the addition of carousel ads for Sponsored Content. As you can see, the new...

Why Mobile Messaging Should Be Part of Your Marketing Strategy

Delta’s newest perk is better than free booze – it’s free in-flight mobile messaging. The airline company announced recently that customers on its Wi-Fi enabled...