How to Use Social Listening to Fuel Your Content Strategy

We're all looking for ways to improve our writing. For us content marketers, this means creating content that speaks to our target buyers,...

12 Tips to Optimize Your Blog Posts for SEO Success

Panda, penguin, hummingbird. These all sound like cute, harmless critters, right? But if you know anything about SEO, you’ll also know that they’re just...

Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media

I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a...

How to Add Multiple Locations to Your Facebook Page

For businesses with multiple locations, managing social media can be both difficult and time-consuming. Luckily, Facebook makes it easy for you to manage...

LinkedIn Adds new ‘Kudos’ Feature to Acknowledge the Contributions of Connections

Is this the ‘Facebook-ification’ of LinkedIn? Is this really what LinkedIn users want? These are the questions that come to mind as I look...

LinkedIn Adds Carousel Ads for Sponsored Content

LinkedIn continues to improve its ad offerings, this time with the addition of carousel ads for Sponsored Content. As you can see, the new...

Facebook Adds New Data Security Provisions for Custom Audience Use

Fresh from the controversies of the Cambridge Analytica scandal, Facebook is rolling out some new requirements for Custom Audience use – though they...

Social Media Image Size Cheat Sheet 2018 [Infographic]

There’s nothing more frustrating than adding a logo or image to your social accounts only to realize that all the images sizes are...

A Social Media Manager’s Tool Box [#SMTLive Recap]

There's an overwhelming offering of tools available to social media managers, so knowing what to invest usually takes time and research. Most of...

Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally

Twitter has announced that it's making its in-stream, pre-roll video ads available to all advertisers globally, including those using the platform’s self-serve ads...