Twitter’s Taking More Action to Remove Bad Actors, Which Could Signal a New Industry...

We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course,...

6 Lies Content Marketers Tend to Tell

I'm a content marketer. I believe it works (or it can).  I also believe many of the so-called pros who practice content marketing are...

How to Determine the Best Influencer marketing Approach for Your Brand

Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you're not sure how to get started?...

Why Mobile Messaging Should Be Part of Your Marketing Strategy

Delta’s newest perk is better than free booze – it’s free in-flight mobile messaging. The airline company announced recently that customers on its Wi-Fi enabled...

How to Add Multiple Locations to Your Facebook Page

For businesses with multiple locations, managing social media can be both difficult and time-consuming. Luckily, Facebook makes it easy for you to manage...

How to Use Social Listening to Fuel Your Content Strategy

We're all looking for ways to improve our writing. For us content marketers, this means creating content that speaks to our target buyers,...

21 Data-Backed Tips for Writing Viral Blog Posts [Infographic]

How awesome would it be to wave your magic content marketing wand and make each of your blog posts go viral? Yeah, that's never...

Facebook Data Use: Myths and Misconceptions

One of the more interesting aspects of the ongoing investigation into Facebook data misuse has been the various revelations as to how, exactly,...

Facebook Implements New Data Controls – But is it Too Late to Stop Misuse?

Right now, we’re on the brink of what may be the biggest shift in social media marketing in the practise’s short history, with...

How to use Instagram Stories to drive your bottom line

Last year, digital advertising saw the rise and fall of many players and trends - some that stuck and some that quickly fell...