3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social...

Social proof is a valuable aspect of marketing because it's based on the idea that your audience is more likely to engage with...

Why You Should Consider Re-Focusing Your SEO Process onto ‘Pillar Pages’

The idea of pillar content has been around for a while, but it started gaining more conversation in May of 2017 when HubSpot...

3 Notes on Facebook’s News Feed Changes Thus Far

So how’s your organic reach on Facebook doing? We’re now three months into Facebook’s News Feed shift, which re-weighted the platform’s infamous algorithm to...

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Reddit may not be the first social platform that jumps to mind when you think about marketing your brand, but the numbers show...

The State of B2B Content Marketing: 6 Things Every Brand Needs to Know [Infographic]

While content marketing has grown to become an established element in most sectors, the B2B space has been a little slower to catch...

7 Proven Tactics to Help Feed Your Sales Funnel

We won’t perform a funnelectomy here today and dissect the old sales and marketing metaphor. You get the idea of the funnel, right? The top...

Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat's rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. As...

Why Data Should Inform Creative Production and Activation

As consumer attention becomes fragmented and distributed among numerous social media channels, creative production is more important and more challenging than ever before....

Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Facebook’s working on a new video option which aims to boost engagement by enabling creators and publishers to post pre-recorded video within the...

Facebook Releases Updated Privacy Tools and Settings

After a flood of criticism stemming from the Cambridge Analytica scandal, Facebook has this week released its updated privacy tools and settings, which...