The Benefits of Video Marketing: 9 Reasons Your Business Needs Video [Infographic]

Are you looking for ways to improve your online marketing strategy? Want to know how video can help? Clum Creative share some key stats you...

How to Use LinkedIn’s New GIF Messaging Feature to Boost Your On-Platform Efforts

As the world's largest platform for "professionals," LinkedIn recently made a curious move. As explained by LinkedIn: "For the next generation of professionals, visual communication...

5 Steps to Creating Targeted Content on LinkedIn Using the Sales Navigator

One way to build your brand on LinkedIn is by publishing original and useful content that helps to establish your professional credibility.  But the...

6 Effective Elements to Add to Your Social Media Strategy

A solid social media strategy has become an essential in modern business. In short, your strategy defines how your business will use social...

Facebook Usage Rates Remain Stable After Cambridge Analytica

So what’s happened to Facebook’s usage rates since news of Cambridge Analytica’s data misuse broke, and the #deletefacebook movement began? Not much, apparently. That’s...

Snapchat Adds Advanced Lens Creation to Lens Studio

Snap Inc. will now enable creators to build their own, face-altering Lenses within its Lens Studio, the first time users have been able...

Facebook Adds New QR Code Option for Pages

There’s a weird thing with social platforms and QR codes. While scannable code images which connect users to your accounts more easily come with...

Facebook Could be Closer to Rolling Out Upvote and Downvote Options for Comments

Last November, I noted that Reddit must logically be on Facebook’s radar as a potential acquisition target. While The Social Network has repeatedly...

Facebook Explains Data Collection from Non-Users to Quell Concerns

Amidst the various questions put to Facebook CEO Mark Zuckerberg during his Congressional testimony last week, Zuckerberg’s response to one query, in particular,...

How Brands Can Connect with Gamers on Twitter [Infographic]

As outlined in a recent SMT post, gaming is on the rise, and should be on the radar of a growing number of...