Facebook Adds New Music Options for Videos, Including ‘Lip Synch Live’

Earlier this year, Facebook announced a range of music licensing deals with a view to enabling users to add popular songs to their...

What Brands Should Not Do on Social Media [Infographic]

Did you know that 46% of users will unfollow a brand on social if they post too many promotional messages - and that...

4 Reasons Why Micro-Influencers Are Key [Infographic]

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not...

15 Steps to Social Media Marketing Success [Infographic]

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What...

How Artificial Intelligence is Improving Customer Experience [Infographic]

The concept of artificial intelligence has captivated humankind’s imagination for centuries, with the idea of creating a non-human entity capable of learning and...

10 Benefits of Blogging for Business and Marketing [Infographic]

Are you considering starting a blog for your business website? Want to fully understand the benefits to you and your business before getting...

Why Cold Emails are Still a Worthy Consideration for Entrepreneurs

Cold emailing has a bit of a bad rap, often due to the plethora of poorly written marketing emails people receive. That leaves...

How Marketers Can Use Emotionally Intelligent Language to Create Action

Making powerful emotional connections through digital marketing, at scale, is possible, as explained by Aaron Masih, Chief Operating Officer at Persado in the...

How a Donor is Like a Customer: A Lesson from the For-Profit World

What is the difference between a customer and a donor? One buys goods or services from a business, the other gives money to...

Could Apple’s Latest Video Chat and Visual Tools Pose a Threat to Snapchat and...

Should Snapchat be concerned? At their Worldwide Developers Conference this week, Apple has unveiled its latest tools for iOS 12, which include new digital...